How to Write Messages That Get Results
What copy should you use in your campaigns?
Alex
Last Update hace 2 años
B2B marketing doesn’t have to be complicated. Wisdom and professionalism go a long way, but that doesn’t mean your copy should be overloaded with business jargon.
Quite the opposite, in fact. Simplicity works wonders in sales, because people won’t buy something they don’t understand.
Tip: Our 7-Day Cold Email Bootcamp will demystify a lot of these concepts.
What is the best copy for prospecting campaigns?
IMPORTANT: The purpose of an outbound message is to start a conversation.
It is not to sell, it is not to "get a lead"... It is to simply start a conversation and start to identify problems you might be able to help with.
That's why it's so important not to assume anything about your prospect, and instead start the conversation, learn about them, and diagnose them (much like a doctor with a patient), presenting your product or service as a solution in an organic way.
Also, with ProspectingToolkit, you have access to tons of templates to use as starting points, and AI features like Icebreakers that allow you to personalize every message for that specific prospect (this goes a LONG way).