Build Your First Campaign

1. First things first, it’s important to plan what kind of campaign you want to run. You must make a decision on what copy you should use, whether that’s emails or short direct messages, to ensure maximum effectiveness of your campaign.

2. Next, it’s a good idea to decide on an ideal customer profile (ICP). This will ensure you target the right potential customers, and will help you formulate what the overall message will be in your copy. Most of all, knowing your ICP will ensure you receive the best possible response rate.

3. Lastly, find any posts or events that you want to target. You can include the links to these in your campaign, and ProspectingToolkit will automatically target everyone who’s engaged with the chosen event or post.

Our 7-Day Cold Email Bootcamp is a great place to get started with these concepts.

1. Head to the dashboard and login to your account

2. In the top right-hand corner, click on the big blue “+Create New Campaign” button.

3. You will be asked to choose either a "Simple" campaign or a "Smart Campaign". Choose one.

4. Once you have selected your sequence type, you can name your campaign, insert any links to posts or events you want to target, and select the sequence for your outreach. You can also insert any search URLs you want from the LinkedIn Sales Navigator, but you don’t need this to use ProspectingToolkit.

5. Next, click on the blue “+Add Step” button after selecting your sequence. This will present you with a number of different actions you can add to create your campaign.

6. Adjust the delays on your actions - you don’t want them all to happen at once! Use the timer buttons on the action widget once you’ve added it to adjust the delays.

7. Add any additional automated actions, such as auto-following LinkedIn profiles.

8. When you are ready to send... Hit the “Run Campaign” button at the bottom of the screen! Or, if you’re not quite finished, you can save your campaign as a draft to access again later.

Easy right?