How to A/B Test Campaigns

With ProspectingToolkit Smart Campaigns, you can A/B test your prospects list easily, without having to duplicate a regular campaign.

All you have to do is select and build your own sequence when creating a campaign, and ProspectingToolkit will automatically separate your prospects into two different halves and perform different actions on each half, depending on your selection.

To create a smart campaign and give A/B testing a try, follow the simple steps below:

1. Head to your campaigns and click “Create New Campaign” in the top-right corner.

2. This is the important step: when it comes to selecting your sequence, choose the one on the right. This will lead to a blue “Open Sequence Builder” button popping up on the bottom. Click on this when it is time to build.

3. Fill in your campaign’s details, such as title and search list.

4. Once you’ve opened the sequence builder, click "Conditions" on the right-hand side and find “A/B Testing” at the bottom. Click and drag this right underneath where it says “Lead Source” in the middle of the builder.

5. Add the rest of the actions and connect them to either side of A/B

6. Remember you'll need to add an action twice, one to each side, to test that step.