Email Warmup

Cold email is not the most celebrated sales/marketing tactic.

Even if you have the most hyper relevant list and perfectly tailored copy, many folks will still see it as “SPAM” (though it is definitely not).

It’s just that after so many “Nigerian prince wanting to send you $10,000” scams, people have grown a bit sour on the idea of a cold email.

And with all those scams and fraud (which you’re not doing!), Google, Microsoft, SendGrid, and all ESP’s (email service providers) have increased regulations.

This isn’t to stop you from sending your hyper relevant cold emails, but to protect their users from phishing scams, and the like.

This presents a small (or large in some cases) roadblock to those of us running good ol’ fashioned value-driven cold email campaigns.

Basically, if you’re sending too much all at once, you will get flagged and your account will get banned by your ESP.

The solution is, simply, to warm up your email account.

This should be done for each email sender, it doesn’t cover the entire domain, and since Gmail and others use rotating IP’s, you need to make sure the email stays warm and the account looks natural.

To set up and manage your warm emailing, head to the “Integrations” tab from the left-hand side menu. 

Once there, select “Manage” on the email integration you want to set up email warming with.

Next, click on the “Warming-Up” tab and activate warm emailing. 

You’ll then get to decide how many warm emails ProspectingToolkit sends every day, as well as set the time period for this automation and track where your emails are landing.

If you're sending cold email and you're using a new-ish account - you need to be warming up your email account.