Basic Parts of a Campaign
Find your ideal prospects and engage them in the best way possible.
Alex
Last Update hace 2 años
There are two key components for building an outreach campaign using ProspectingToolkit basic sequences:
👉 Prospect Targeting;
👉 Engagement Touchpoints.
Once you have your target group set up, and have entered the LinkedIn Sales Navigator URL or uploaded your .CSV file into the search bar, there are 3 toggles that need to be considered:
👉 Target LinkedIn Premium accounts only;
👉 Include people (LinkedIn accounts) I have talked to before;
👉 Enable link tracking.
Target Premium Accounts Only
This toggle will allow you to filter out any profiles that are not Premium LinkedIn members so that you can target only those people who use the paid version of the service.
Pro Tips
👉 Premium LinkedIn users have an investment and tend to be more active on the platform;
👉 "Open" Premium Profiles are the only members you can contact by InMail without using your credits. The only way to have the Open setting is by being a premium user;
👉 Premium members are the only people with whom you can connect on LinkedIn that don't cost you an InMail credit when they are your 2nd and 3rd-degree connections.
Include People I Have Talked To Before
With ProspectingToolkit, you can either retarget or skip over profiles you've already chatted with.
Want to retarget profiles or bring in folks you've conversed with from your target list? Just flip this switch to the 'on' position.
If you are working with Net New Prospects and want to exclude any profiles that exist in other campaigns - or that you have spoken to in the past - it is important to move this toggle to the “off” position.
Enable Link Tracking
Want to see which prospects are clicking your links and how they're behaving on your website or app? Just switch on this toggle.
When you enable the Link Tracking feature in ProspectingToolkit, your links become 'ProspectingToolkit Links'. This means the links in your outbound messages will look a bit different to your prospects.
No worries, though. ProspectingToolkit keeps tabs on both LinkedIn & Email link clicks, giving you a peek into your prospect's online actions. Just head over to the reporting tab on your dashboard to get all the details.